What is Digital Marketing?
Digital Marketing is a broad term used for promotion of different products using digital sources especially online strategies. In easier words, we can say Digital Marketing is the promotion of products or services using mainly internet. Digital Marketing itself is one of the best online careers to adapt for earning.
We often listen to a term like “Freelancing” or “online earning” that means earning with the help of internet via different channels like Fiverr, Upwork, People Per Hour etc. and the major term we use for all these kinds of earning/working is known as “Digital Marketing”. People nowadays passing through the most horrible era of ‘Unemployment’ which is forcing the community to get their attention to work on the internet and earn according to their skills rather than wasting their time.
If we do not more than a decade back, we can see that Marketing of different brands, companies, and different skills were to be done with brochures, pamphlets etc. but now we can see that the approach of marketing has been shifted to a digital world. Let’s take an example, we often open the link/address of a website and we see the advertisement of different products, different brands which get our attention if we are in need of that kind of product & that is what we call “Digital Marketing”.
People are getting busy more & more and they need their work done with a little or no effort, this is the Digital Marketing that helps the people make less effort and keep their work done. How? Confused? Do you want to know? Ok, take an example. When you want your desired product and you find it on the internet, the next is you go to different online shops followed by different android/IOS applications that take you to different agents who give their services to deliver your desired product at your doorstep and this is what we call digital marketing.
Different ways of doing Digital Marketing
- Social Media
- Content Marketing
- PPC & SEM marketing
- Affiliate Marketing
- Email Marketing
- Inbound Marketing
- Marketing automation
Advantages of Digital Marketing:
The most important thing in “Digital marketing” is coming to know the interest/desires of your audience/customer. Whenever any brand or company wishes their product to be advertised better than the competitor, they choose the best information that should answer to every little query of the reader/customer. The advantage of focusing to every aspect of the thought of customer is, the customer will get all his required information in real time and it will be difficult for him/her to move to some other brand and brand/company will get its product sold. Wow. Moreover, you will not require a big budget for Digital Marketing as you will only be advertising your brand on the internet and not physically.